9 gates & indicators
We are guided by 9 gates & indicators serving as our selection compass. Founder - startup - advisor - investor fit is our aim from the get-go.
entreprenuer
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A leader, achiever, mobilizer, marketeer, and some one we can marry?
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What motivates the founders and how are they showing their commitment to the business?
team
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What relevant domain experience does the team have?
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Why is the team uniquely capable to execute the company’s business plan?
problem
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Why do users care about your product or service?
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What big problem does it solve?
solution
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What are the key differentiated features of your product or service?
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What have you learned from early versions of the product or service?
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Can you provide a demonstration of the product or service?
market
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What is the actual addressable market?
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What percentage of the market do you plan to get over what period of time?
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Why does your company have high growth potential?
business model
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What early traction has the company gotten (sales, traffic to the company’s website, app downloads, etc., as relevant).
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How can the early traction be accelerated?
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What has been the principal reasons for the early traction?
operations
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Is the startup executing well by establishing systems and processes to continuously improve this core delivery of value to customers?
financials
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What are the company’s three-year projections?
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Are the financial statements adequate & realistic / easy to understand?
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What are the key assumptions underlying your projections?
risk
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What do you see as the principal risks to the business?
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What legal risks do you have?
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Do you have any regulatory risks?
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Are there any product liability risks?